Attract and Retain Customers Using Promotional Products

May 9, 2022 | Marketing & Sponsorship

Why Promotional Items Are Perfect AS Business Promos

Whether you are looking for a giveaway at your conference or corporate event, or a little token of appreciation for your clients, promotional products make the perfect item for any occasion.


The answer is YES!

Promotional products are a cost-effective way to remain memorable whilst attracting potential customers and retaining your existing clients, by making them feel valued.

From stubby coolers and pens to key rings, chargers and so much more, promotional products come in all shapes and sizes to fit your budget enabling you to meet your objectives. Not only do promotional products make a thoughtful gift for your stakeholders, they are also a great tool to enrich your marketing and increase your sales.

5 Reasons Why You Should Use Promotional Products

  1. Increase Brand awareness

Research by PPAI reported that 90% of customers recall the branding on the promotional products they receive from a business. This phenomenon is often referred to as ‘top of mind awareness’ – meaning consumers consciously remember your brand as their top preference, compared to your competitors’ brand. Due to this recall, people become more inclined to buy from your business, thus increasing your sales and creating repeat business.

  1. Create brand consistency

The type of promotional product you choose for your business should reflect what your brand stands for.

For example, if you work in the education industry, stationary products would amplify your service offering. Similarly, if you work in/with the transport or automotive industry, promotional products such as car chargers, key rings, or travel mugs would create stronger consistency with your branding.

  1. Build Trust and Loyalty

76.2% of promotional product recipients in the past two years remembered the actual product, company and message, coupled with the promotional item (PPAI Study). Adding your brand on a flash drive, bottle opener, water bottle or any other promotional product ensures your brand constantly stays in front of your customers. Over time, this brand recognition builds trust and makes your customers come back to your business again and again and again.

  1. Works as an effective icebreaker with prospects

Multiple studies have proven that people like free, useful items. Around 52% of those who received promotional products reported increased positive feelings towards the brand (PPAI study). So, at your next expo or conference, make sure to display some promotional products that relate to your business and see how the visitors come running to your booth.

These promotional products can be as small and simple as a mouse mat or a stress buster toy or something more unique such as a customised wireless charging hub or tablet portfolio.

  1. Enhance client/staff experience

Equip your team with branded uniforms to develop brand awareness and recognition for new customers, whilst also promoting company culture (and style). When it comes to customised uniforms, Corporate Tops exhibit a more formal style, whereas Polos or T-shirts are more suitable for casual workplaces. Match them up with some caps if your staff spend more time outdoors.

Customised uniforms provide staff members with a uniting commonality, which helps to overcome any personality differences, therefore unifying and enhancing your brand. Your staff uniforms define the style of your business, so make sure you suit it right with your brand colours.

Ready to integrate promotional products and branded uniforms into your business operations?

Contact the team at Red Roo Australia to customise them with your branding.

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