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Promotional products are items branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. These products, often called promo products, swag, tchotchkes, or freebies, are used in marketing and sales. They are typically given away or sold at a loss to promote a company, corporate image, brand, or event. Commonly distributed at trade shows, conferences, sales calls, and as bonus items in orders, they are also used in guerrilla marketing campaigns.

The value of promotional products lies in their ability to enhance brand recognition, foster customer loyalty, and increase visibility. They serve as a tangible reminder of a company or event, making a lasting impression on recipients. This marketing strategy is effective across various industries and can be tailored to target specific audiences, making promotional products a versatile and valuable tool in advertising and brand promotion.