LINKED IN = A POWERFUL PROMOTION TOOL FOR THE TRADE AND CONSTRUCTION INDUSTRY
If you’re thinking about starting a LinkedIn profile but you are umming and ahhing because you’re in the trade and construction industry then keep reading! LinkedIn is a powerful marketing platform that assists in marketing your business including fantastic B2B opportunity. There are two profile types that you can create, a personal profile and a business page.
LinkedIn opens doors for networking to a huge amount of potential clients. Keeping both profiles up to date with the latest information means that when someone engages with your profile and the content is of interest to them you’ll become a valuable resource. LinkedIn is a great lead generator if you spend time posting valuable, entertaining or educating content as well as time engaging with others, especially in your industry.
Having a LinkedIn Company page will increase your exposure to very targeted potential clients and industry related experts. If you spend regular time posting and engaging this will help your SEO, in other words help you move up in google searches as well as being found in LinkedIn searches.
POSITION YOURSELF AS AN INDUSTRY EXPERT
Positioning yourself as an expert in the trade and construction industry will help build your credibility and go towards gaining your clients trust. One way you can do this is by utilising the “Recommendations” feature. Having colleagues, suppliers, clients and other industry related acquaintances recommending you for specific skills or offerings. In the construction industry for example if you may be endorsed for starting and running a new business, project management skills, team building or other important job related or interpersonal skills you may have. The more recommendations you have the more potential leads you can generate.
Another way you can build trust in potential clients is to display your accomplishments. These could be both personal or professional, have you won any small business awards? Worked on large commercial construction sites or other awards perhaps that will help provide an overview of why you are industry experts.
CONNECT, COLLAB & NETWORK
You can also use LinkedIn to connect with and build quality business connections. New suppliers, outsourced professions or other forward thinking people who may help grow your business. One easy way you can do this is through joining industry related groups such as ‘Construction & Building Materials – Professional Group’ which has over 43,000 members or the ‘Construction Safety Group’ with over 17,000 members. Joining different groups is a free way of getting your content out there or learning what other construction and trade businesses are doing and how they are promoting their brand.
UNIFORMS? WHAT TO WEAR FOR LINKEDIN IMAGES
Make sure that your LinkedIn profile is a recent image of you that is clear, friendly and reasonably professional looking. If you have a uniform that you wear for your business often then wear this in your image. You can also create a branded header image that promotes your business. LinkedIn is a professional social media platform so presenting yourself as such is
On your LinkedIn Company profile page you can share images and video footage of your employees. Ensure that they are wearing branded uniforms that are clean (ish or as close to as possible), are wearing safety items if needed. You can read our article on employee uniforms here.
There seems to be little competition on LinkedIn for the trade and construction industry so if you start building your profiles and connections now then you may be able to stay ahead of the curve. Repurposing content is an easy way to easily integrate into the platform. Video also does incredibly well on LinkedIn but make sure you keep your Tik Toks to Tiki’s Tok, if you’re posting on LinkedIn the content should be relevant for the audience.
Most of all have fun! Social platforms are exactly that, places to be social. Have fun networking for your trade or construction business! You can follow our founder and CEO Jeni O’Brien on LinkedIn here , she would love to connect with you!